Bear with me as I work through this little essay / self revelation…
10 years ago I stopped buying makeup from companies that didn’t make foundation in my shade. If you won’t make a dark foundation, then I wasn’t buying your lipstick, eyeshadow, blush or mascara. Fashion Fair made me break out and by the time I needed makeup every day (brief stint as an anchor / tv reporter) Cover Girl and Revlon had discontinued thier women of color lines and Imanwasn’t out yet. That pretty much kept me with MAC since my sophmore year of college.
Earlier this year I needed a self esteem boost and switched to mineral makeup. I kind of love Bare Escentuals. Great color range, good for oily skin and more natural looking. But, a little pricey. Too pricey for me to experiment with thier $13 eye shadows.
Christina told me about an online companythat does mineral makeup. I went to look at their eye shadows and quikly filled my shopping cart with these great $3 samples. I decided to see what they offered by way of foundation and was truly surprised and dissapointed to see that they don’t offer anything close to my skintone. Well, they have a bronzer which is definitely not foundation. I did shoot them an email and they suggested truffle and warm tan as their foundation for dark skin. Ummm, right.
Miffed, I emailed Christina and she said she even she noticed the same thing. She suggested I write them and say ” I would buy your product if you had a better range of foundation colors for darker skin.” I haven’t done that yet. But, I had an Epiphany related to sewing.
I’ve read on the blogs and message boards about the piss poor offerings for plus size. I’ve also read about stores that are shutting down or moving their plus size clothes to the Internet. But, my reasoning was a little bit of, ‘what’s the big deal? It’s not like you can’t buy it. It just take a little more work. Just buy from the people who have your size or draft it yourself.” But, this experience reminded me what it’s like to be ignored. Not excluded, but ignored.
And, it just doesn’t make sense to me. Why would any company have a product line that’s not inclusive? Especially when the folks they are excluding have a proven track record of spending money. According to Essence Magazine, black women in the US “spend $7.5 billion annually on beauty products, but shell out 80 percent more money on cosmetics and twice as much on skin care products than the general public” — source
Arrgh. So, I’m sticking with Bare Escentuals. I will happily pay more money for a product line that caters to me. And, I owe my plus size sewing sisters and apology. Sorry I wasn’t paying listening to you before. You’re right, it doesn’t feel good to be ignored. And it makes bad business sense too.