So, despite more cousins than I can count in England and the fact that my mom lived in London for many years I did not know what Liberty prints were until I entered the online sewing world. I think they are cute enough. But, I wouldn’t recognize them if you didn’t tell me and I still don’t think I’ve seen any in person. So color me surprised when I saw this Target ad heralding their collaboration with Liberty of London. I do wish Target was just selling bolts of the fabric though.
I already checked the bicycle. Sadly, it’s just one gear.
So, this leads me to wonder, what’s up with Liberty of London? Have they always done licensing agreements? Did people outside the sewing world know about Liberty? Have I been living under a rock? Does this diminish their brand? Thoughts?